Music Video Project
When designing our entire music promotion package deal we referred to actual music videos and promotional materials all through the method. Additionally, as a result of the tune is so in favour of females it was vital for us to offer the video a sense of humour e.g. flowers and the stereotypical lipstick on the teacup, in order that males don't take our video too critically and to reflect this in our digipak and poster. This confirmed me that it is crucial for the viewers to be able to draw hyperlinks between the music video and poster, which are promotional tools and the digipak in retailers.
We wished to design our digipak and journal commercial/poster so that, theoretically after seeing our video, our target market would see the similarities on the poster, making them bear in mind the video and due to this Good Friends fact the music and then purchase the CD; creating synergy. A defining ingredient of the video was the efficiency” i.e. the girlfriend character lip syncing to the music filmed in profile and lit from behind in blue.
This is an instance of how we tried to make use of the conventions of a real music video. When planning our ancillary texts we decided that it was vital for the graphics, pictures and structure all match the style of the music and that our audience are able to draw links between the three pieces of labor. First we re-watched our music video as a gaggle and famous down the visual components from which we could take inspiration and photograph for our digipak. Our music video acquired unanimous votes of ‘sure' that they appreciated our video, digipak and poster.
This was the end result that we anticipated as a result of our video was designed for the viewer to really feel sympathy towards the woman. However, I consider that it is because she confronts the boyfriend character on the finish of the video that 10% of individuals associated more to the boyfriend character and thru additional investigation I have found that this 10% were male. When performing the construction and analysis stages of our mission we used video sharing website Youtube to seek out videos to evaluate.
We decided that this was a good suggestion to re-enforce the fact that our sympathetic character girlfriend was shifting on from her relationship and attempted to indicate this by having our actress name her friend, making use of make-up and fragrance and do some shut shots of her and a friend dancing at midnight with blue lights behind them and glowsticks to give the appearance of being in a membership.